Our User Interaction (UI) design team creates intuitive and beautiful interfaces for every type of digital product. Whether it’s a desktop app, mobile app, or embedded system, our aim is always to simplify complexity, optimise tasks, and empower users.
Our work begins with defining the best UX, then enters a rapid iterative prototyping and testing cycle. We enhance all aspects of the experiences with velocity and, importantly, without costly development. Our team works closely with the project and development teams to ensure the UX and UI are beautifully and seamlessly realised in the final product, delivering design systems, pattern library, style guides, micro-interactions, and development guidelines.
For healthcare-focused work, we are ISO-13485 certified and trained in Medical Device Software Regulatory Requirements. While ensuring the unique needs of healthcare professionals and patients are individually addressed, our objective is always to enhance the relationship between the two – the therapeutic alliance.
Often our role is about finding how best to present data. We believe it must be humanised and personalised before it’s presented to the user. We have developed 4 key principles to achieve this. The user should feel Confident using any interface, they should find Joy in the experience, and be guided towards performing an Action. All while feeling Safe that risk of errors is eliminated and their data is respected. This framework enables us to present interactive data in a way that is most engaging and relevant to people, delivering the best possible user experience.