WORK / Article This is Uncomfortable

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Cormac Ó Conaire

Creative Director

Cormac Ó Conaire is Creative Director & Partner at Design Partners. With a focus on designing future product experiences, he has designed several world best-selling products in partnership with his clients. Cormac has received over 50 international accolades in industrial, interaction, digital and strategic design.


Battle — This is Uncomfortable
This short is part of our regular digital media Battle. A new theme is chosen for each Battle and a limited time is assigned over a couple of days to create a 10 to 15 second short animation including sound effects and score. The Battles often inspire techniques used for commercial work as they are an opportunity for the team to learn and try something new. The exercise is a cathartic, creative release aimed at inspiring conversation and sharing laughs.

This Battle’s theme was ‘…this is uncomfortable’.

The previous Battle (below) was ‘Friday 13th versus Valentines 14th.

Battle This is uncomfortable digital media funny