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The study was created by the Design Partners team, led by Yana Zalesskaya, Anusia Grennell and Cormac Ó Conaire of Design Partners, included interviewing several experts and creators around the world to gain an understanding of the needs and motivations behind creating new devices: Yuri Suzuki, sound artist, designer and electronic musician. Vahakn Matossian, lead designer & co-founder of Human Instruments. Tim Palm, award-winning musician and instrument designer. Úlfur Hansson, composer, producer and instrument creator. John Kelly, musician, activist and inventor of the Kellycaster.