WORK / Consumer / News A Community Defined Laundry Experience

 

Core 77 Student Award for Consumer Product

Benjamin and Valentin recognised that collaborative consumption is not a niche trend, but a movement facilitated by technology. The French Generation Y put a premium on their time but do not have the convenience of owning a washing machine.

Applying this understanding, they designed a new laundry experience that won a Core 77 Student Award for Consumer Product.

You can read more about this and the other award winners on the Core 77 website.

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