WORK / Consumer The Fallen

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Cormac Ó Conaire

Creative Director

Cormac Ó Conaire is Creative Director & Partner at Design Partners. With a focus on designing future product experiences, he has designed several world best-selling products in partnership with his clients. Cormac has received over 50 international accolades in industrial, interaction, digital and strategic design.

 

We had some fun working on the dramatic trailer for the Logitech G510 Gaming Keyboard.

The storyboard was dubbed ‘the fallen’. As the generic keyboard falls from the skies all of the gaming-specific functions grow and build onto its structure creating the ultimate gaming weapon as it crashes to the earth. The trailer then becomes interactive and you can learn about all of the added gaming features.
All movie assets including initial concept, story-boarding, final production and sound design were all created in-house at Design Partners. As was the keyboard design.

See also “The Invincible

 

G510_2G510_3TheFallen_StoryBoard