Human Factors Engineering (HFE), the scientific discipline incorporating both the physical and cognitive aspects of human interaction, is fully integrated into our design process. With the goal of creating significantly better products that are safer and measurably easier to use, our HFE specialists use this valuable tool for better, data-driven decision making right through the design process.
Our approach is innately user centered. We have developed specific research, observational and workshop techniques to accurately identify and capture both obvious and hidden user needs. These insights become the building blocks for developing improved solutions and creating new innovations for our clients.
Over 30% of the world’s leading medical device providers have experienced device recalls due to human factors problems. Clarity of use, solution optimisation, risk reduction and safety drives decision making in many of our projects. HFE also considers the psychological and emotional factors that influence product success.
To bring clarity and efficacy to HFE we have designed a custom process and built a specialised R&D centre. We always have the resources to hand to consult, observe, experiment and test throughout the HFE design process.
Get in touch Great innovation is achieved through collaboration. We would love to hear about your business & creative challenges and how we can help you create innovative, new product experiences.