Exploring problem spaces
We explore problem and opportunity spaces through strategic foresight, generative research, experience mapping, sensemaking, visualisation, and storytelling. By gaining a deep understanding of people and ecosystems, we help clients see challenges in a new light, get to the heart of the matter, define problems worth solving, and find white spaces in the market.
Exploring solution spaces
With a service design mindset, we explore solution spaces through systematic creativity, exploratory prototyping, rapid experimentation, evaluative research, and story crafting. By gaining a deep understanding of how potential solutions may impact people and systems, we help clients place strategic bets and take calculated risks on innovation projects.
Learning by making
By bringing a maker mentality to projects, we make hypotheses, ideas and concepts for multi-touchpoint services tangible and testable through mental modelling, sketching, prototyping and experimentation. We believe in the power of continuous feedback, reflection and adaptation to accelerate and de-risk the innovation process.