To make the necessary instructions impactful and effective, they were designed to be as graphical and minimal as possible, with instructions quick to read and easy to understand.
The primary cause for a retest was identified as failure to collect sufficient sample. This was addressed through the strategic prominent positioning of the sample collection tube, so it immediately draws attention once the kit is opened. By pairing the tube with bold, in-situ graphics in the kit, the correct sample quantity was clearly communicated.
The packaging materials were chosen to communicate the security of the contents within; each sample returned to P4ML is snugly tucked into a pocket in the corrugated cardboard tray and the entire package is sealed with a tamper-proof adhesive strip to ensure safety in transit.
I've learned so much from this amazing team about creating a powerful brand and product for the clinical market
PJ Moloney, Managing Director, EireChrom
P4ML’s Eolas prenatal test is a clear and simple to administer test and sets a new standard for patient sample collection and care. By taking a considered and supportive approach, P4ML will build a strong relationship of trust with healthcare providers, clinicians and patients alike and pave the way for further generations of targeted genetic tests.