WORK / Consumer Extending the battlestation

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Herman Miller x Logitech

We’re very proud to have played a small part in the exciting Herman Miller Logitech strategic partnership. With Herman Miller’s heritage in ergonomically designed furniture and Logitech’s gaming expertise, the Embody Gaming Chair offers unprecedented gaming comfort and performance. Gaming is a serious business and eSport athletes can attest to keeping your body healthy being key to performing at your peak. The new chair is fully customizable to the spine’s alignment and is designed to keep the gamer comfortable and cool over longer periods so they can focus on what they love doing.

 
 

Under the guidance of the talented Will Carey, Logitech’s then head of design for gaming, we gave particular consideration to issues around the finer details to make this chair fit into a gamer’s battlestation – colour, materials, finish and co-branding details. On one level the Embody Gaming Chair is a desirable piece of kit that any gamer would love to have in their home. On another level, it delivers science-backed ergonomics to create a more comfortable play environment. Either way, the result is an enhanced gaming experience. 

Images: Logitech.com

The Gaming Culture

Design Partners’ involvement in gaming has increasingly stretched beyond the core peripherals & tools gamers use to escape into worlds of competition and play. The team has speciality in designing highprecision equipment for people who become immersed in what they do – like gamers. But equally important is an understanding of the culture of gaming: what it means to deliver on a promise for a gaming product, and how to fit into a gamer’s battlestation. We are grateful to have played a part in bringing this exciting collaboration to life as it supports our ongoing mission to drive performance, comfort, and wellbeing for the modern gamer. 

 
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Great innovation is achieved through collaboration. We would love to hear about your business & creative challenges and how we can help you create innovative, new product experiences.








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