WORK / Article Designed to Win


Our goal was to achieve the highest level of balance between all of these in Logitech’s G700 Gaming Mouse.
Compared to FPS (First Person Shooter) gamers, MMO-RPG (Massive Multiplayer Online -Role Playing Game) gamers relied heavily on carefully considered actions over a prolonged period of gaming rather than on short bursts of speed and accuracy. A higher level of comfort, control and customization was now required from gaming peripherals.
The G700 set out to be gamer’s first choice for both gaming styles and to achieve this meant defining an experience and iterating on prototypes and testing until the vision was captured.

The G700 has won the prestigious Red Dot, CES and IDI design awards 2010 and is currently 4.3 out of 5 on (2 years on the market).

Comfort. Performance. Control.