WORK / Article Designed to Win

Share this 15 SeptemberSep 2011

Cormac Ó Conaire

Creative Director

Cormac Ó Conaire is Creative Director & Partner at Design Partners. With a focus on designing future product experiences, he has designed several world best-selling products in partnership with his clients. Cormac has received over 50 international accolades in industrial, interaction, digital and strategic design.


Our goal was to achieve the highest level of balance between all of these in Logitech’s G700 Gaming Mouse.
Compared to FPS (First Person Shooter) gamers, MMO-RPG (Massive Multiplayer Online -Role Playing Game) gamers relied heavily on carefully considered actions over a prolonged period of gaming rather than on short bursts of speed and accuracy. A higher level of comfort, control and customization was now required from gaming peripherals.
The G700 set out to be gamer’s first choice for both gaming styles and to achieve this meant defining an experience and iterating on prototypes and testing until the vision was captured.

The G700 has won the prestigious Red Dot, CES and IDI design awards 2010 and is currently 4.3 out of 5 on (2 years on the market).

Comfort. Performance. Control.