WORK / Article Connected Living Design Principles : 5 of 7

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Cormac Ó Conaire

Creative Director

Cormac Ó Conaire is Creative Director & Partner at Design Partners. With a focus on designing future product experiences, he has designed several world best-selling products in partnership with his clients. Cormac has received over 50 international accolades in industrial, interaction, digital and strategic design.

Cathal Loughnane

Creative Director

Cathal Loughnane is a Creative Director with Design Partners, a leading Irish strategic product design consultancy. He studied Industrial Design at Carlow IT and the National College of Art & Design, Dublin and has played a core role in developing Design Partners' unique approach to industrial design, merging craft techniques with advanced computer-aided technology. His consulting work with a broad spectrum of global brands has been recognised internationally by Red Dot and Industrie Forum in Germany and Good Design in the U.S.A. and Japan.


CES 2018

Design Partners will be discussing the 7 Design Principles for Connected Living further at CES 2018. Find us at Booth #60108 at Tech East. Go to the Renaissance Las Vegas entrance of the South Plaza to find us at the Design & Source Showcase.

Principle 5. The personality of the experience

The imminent confluence of functionality between disparate tech systems (mobile Computing, the cloud, dark data, machine vision, deep learning and neural networks) will unlock new and revolutionary tailored experiences for services. Inanimate objects will become animate and ecosystems will become aware. Products like chat bots, Amazon’s Alexa and Google’s Assistant are the beginning of this shift in how we define brand experiences. As artificial intelligence moves us into a new era of human-machine interaction, our experiences will ironically become less artificial and more natural. Natural human-machine interactions are not led by a design language or identity but by a designed personality. Every new behaviour of products or experiences along the customer journey must have a holistic, unified disposition.

There is a huge opportunity for brands to re-imagine their service as a sentient personality. An adaptive, learning entity with a clear character that reflects the brand’s purpose. Consider carefully the character traits and personality attributes that will underpin your service and use these to guide every decision you make. Most importantly, be consistent so people can build trust in your personality.


Translating emerging technologies into meaningful innovations

This is part of a blog series of 7 design principles Design Partners have developed for creating new product experiences for the smart home and for connected living. The overarching theme of the series is how design can translate emerging technologies into meaningful innovations. The principles were first presented at the European Smart Homes Conference, London.

Click here for design principle one.

Click here for design principle two.

Click here for design principle three.

Click here for design principle four.

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