WORK / Article Connected Living Design Principles : 1 of 7

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Cathal Loughnane

Creative Director

Cathal Loughnane is a Creative Director with Design Partners, a leading Irish strategic product design consultancy. He studied Industrial Design at Carlow IT and the National College of Art & Design, Dublin and has played a core role in developing Design Partners' unique approach to industrial design, merging craft techniques with advanced computer-aided technology. His consulting work with a broad spectrum of global brands has been recognised internationally by Red Dot and Industrie Forum in Germany and Good Design in the U.S.A. and Japan.

Cormac Ó Conaire

Creative Director

Cormac Ó Conaire is Creative Director & Partner at Design Partners. With a focus on designing future product experiences, he has designed several world best-selling products in partnership with his clients. Cormac has received over 50 international accolades in industrial, interaction, digital and strategic design.


CES 2018

Design Partners will be discussing the 7 Design Principles for Connected Living further at CES 2018. Find us at Booth #60108 at Tech East. Go to the Renaissance Las Vegas entrance of the South Plaza to find us at the Design & Source Showcase.

Principle 1. The gift of time

The most valuable commodity in the developed world today is time. A limited resource for each of us which is currently under pressure from our increasingly complex lives. Technology has provided incredible possibilities to connect, quantify and control our lives. Always on, always connected, managing multiple communication streams, social networks and interest groups. Monitoring our health, fitness, sleep patterns, diet, productivity etc. You name it, there is barely an aspect of our lives where technology hasn’t increased our understanding and provided new levels of control. However, the benefits provided come at a price. That price is time.


Our lives are increasingly segmented into micro interactions with technology. Managing, monitoring, setting up preferences, checking status, responding etc. Life has become one big admin job. In response to this many people are seeking to simplify their lives; to reduce or remove technology distractions and focus on building real human relationships with friends and family; to measure the cost of technology use in terms of the time required. All with the aim of removing clutter in the search of freedom.

For smart technologies to gain acceptance in people’s homes we must minimise the amount of time the service will require from end users. Every second counts. Provide the gift of time and people will value your service.


Translating emerging technologies into meaningful innovations

This is part of a blog series of 7 design principles Design Partners have developed for creating new product experiences for the smart home and for connected living. The overarching theme of the series is how design can translate emerging technologies into meaningful innovations. The principles were first presented at the European Smart Homes Conference, London.

Read Design Principle two here.

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