Spring time and the promise of the great outdoors is around us. The perfect time for Calor to launch the Mini-BBQ in Ireland and the UK with brand building product design and communications. Our strong belief in this new outdoor eating experience inspired us to direct a photo-shoot conveying this simple, yet powerful story. The outcome is a series of images that have influenced Calor’s national advertising campaign and helped to shift expectations around the Calor brand.
The product and photography clearly communicates a simple, innovative experience to which we can all relate. As a result, the Calor Mini BBQ is now being distributed in new channels such as Avoca retail chain and lifestyle garden centres like The Arboretum.
See more photos here.