WORK / News Mini BBQ Campaign

Share this 13 MayMay 2014
 

Spring time and the promise of the great

Spring time and the promise of the great outdoors is around us. The perfect time for Calor to launch the Mini-BBQ in Ireland and the UK with brand building product design and communications. Our strong belief in this new outdoor eating experience inspired us to direct a photo-shoot conveying this simple, yet powerful story. The outcome is a series of images that have influenced Calor’s national advertising campaign and helped to shift expectations around the Calor brand.

The product and photography clearly communicates a simple, innovative experience to which we can all relate. As a result, the Calor Mini BBQ is now being distributed in new channels such as Avoca retail chain and lifestyle garden centres like The Arboretum.

See more photos here.
Calor Mini BBQ | Design PartnersCalor Mini BBQ | Design Partners