On a recent trip to New York we spotted the classic Screwpull Corkscrew and Foilcutter set on sale in the Moma Store. While we designed these a number of years ago, I feel this is a celebration of quiet design. When we talk about our work with the Screwpull brand, emphasis is lauded onto the Activ-Ball Corkscrew. However, this Classic set was a calm project that was created almost in the background.
It is a simple product in the greatest sense of the word. The brief was to update the 1979 Herbert Allen classic corkscrew. We carefully honed the surfaces of a single plastic main body to create a comfortable, functional and elegant design that was sympathetic to the brand, cost effective to manufacture and able to sell at a reasonable price.
We are delighted that MoMa have recognised the beauty in what we have achieved.
We are delighted that MoMa have recognised the beauty in what we have achieved