WORK / Article Calm Beauty

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On a recent trip to New York we spotted the classic Screwpull Corkscrew and Foilcutter set on sale in the Moma Store. While we designed these a number of years ago, I feel this is a celebration of quiet design. When we talk about our work with the Screwpull brand, emphasis is lauded onto the Activ-Ball Corkscrew. However, this Classic set was a calm project that was created almost in the background.
It is a simple product in the greatest sense of the word. The brief was to update the 1979 Herbert Allen classic corkscrew. We carefully honed the surfaces of a single plastic main body to create a comfortable, functional and elegant design that was sympathetic to the brand, cost effective to manufacture and able to sell at a reasonable price.

We are delighted that MoMa have recognised the beauty in what we have achieved.
MoMa store screwpull classic design MoMa store screwpull classic design

We are delighted that MoMa have recognised the beauty in what we have achieved