WORK / News Brian’s CEO Presentation at IBEC

Share this 2 MarchMar 2014

Better Business by Design

Slides and media below from Brian Stephens’ presentation for the IBEC Better By Design CEO Conference this week. The presentation follows the story of Ashish Arora, CEO of Cricut, and how over the past two years he has reshaped the experience of the brand and created commercial success through design. Also included below is a video about the product development of Explore, the first in a new range of products being introduced by Ashish that has brought Cricut closer to the crafting community.

You can read more about Ashish in this Wall Street Journal article. Further details on the conference can be found here.

About Cricut

Cricut® is a world leader in personal electronic cutting machines that enable people to achieve their creative best. For 50 years, Cricut has sold tools that inspire creativity, including the Cricut electronic cutting machine, Cricut Craft Room® design software, and the Cricut Cuttlebug embosser and die cutter. For more information on Cricut visit