How do you differentiate a product category on a heavily competitive shelf space?
The key is in careful analysis of the marketplace, finding the right areas of opportunity and committing to a vision.
The Air Speaker is faithful to these principles and, as the flagship product for Ultimate Ears’ audio portfolio, it embodies a language and identity that sets the brand apart from its competitors. The identity was derived from a philosophy based on musical instrument design. Anyone who loves music deserves the best listening experience possible. From the intuitive, seamless controls, to the single, sweeping cloth front to the hidden charging dock, the entire user experience was designed to reflect this philosophy.
This product illustrates how we work with our clients to create a vision that is in tune with their brand and is impactful and resonant on the shelf.