U2, Radiohead, Madonna - some of the biggest names in music love the exclusive, custom-made earphones made by Ultimate Ears. But what about their fans?
When Ultimate Ears decided to share their stunning earphone technology with everyone by making affordable ‘universal fit’ earphones, they consulted us. How could they engage with a fragmented youth culture where identities were fluid and always being reinvented?
We got to the heart of what drives a new generation’s passion for music and how it forms part of their lives across the world. As a result, we were able to ensure that from product design to packaging to marketing materials, everything about the earphones resonated perfectly. There were no false notes.
The outcome was that Ultimate Ears created and launched three different product platforms which connected with their young audience delivering exactly what they needed. Ultimate Ears earphones subsequently became the best selling non-Apple earphones on the Apple store.