How should we define the aesthetic of the Slendertone Face, a product which tones facial muscles reducing fine lines and wrinkles?
Through our research, we discovered that women saw it more as part of their daily beauty regime than as a fitness product. This presented a unique opportunity to position this product in the higher revenue cosmetics aisle rather than alongside the company’s existing body toning products.
We designed the packaging and product messaging to fit the cosmetic market, bringing Slendertone into this sophisticated niche for the first time. Launched in the autumn, Face was a sell-out success in Harrods and other high street retailers and exceeded pre-order expectations for the Holiday Market.