The iPad is a ubiquitous device for communication, entertainment and the consumption of content. It enriches our lives and we have become emotionally invested in it.

As individuals, we possess a desire to express ourselves, to be unshackled from consistency. We expect our digital world to be freely available at any time, in any place. We seek a freedom of movement and of self expression.

The Logitech FabricSkin Keyboard Folio is an easy commitment that satisfies this desire and opens up new experiences. It offers freedom through smart functionality and performance that is simple and easy to use.

The integrated and seamless design speaks to people who desire a unique yet enhanced mobile experience and the carefully chosen fabrics and colours allow individuals to express style and character.

How do you design for a young, emerging market that has been empowered to be different? This was the challenge we faced when Logitech approached us to design a wireless keyboard mouse combo for the Chinese youth market. Within this competitive landscape; the combo needed to differentiate itself from competitors and retail at a low price point of 119RMB ($18USD). 

Being considerate of a youthful, budget-conscious market who desire products which appeal to their sense of individuality and confidence was fundamental to our approach. They live in compact dwellings which makes the consideration for space a key concern. We found that this limit on personal space also encourages this generation to create dwellings which are rich in expression to reflect their own character.

In order to resonate with this young target audience the design of the MK240 combo focuses on being fun, fresh and expressive. The solution, a solid-state, compact form factor which creates a fresh, confident design that is not afraid to express its geometry and volume. Bright accent colours create character and individuality in a product category saturated with monotone competitors. The compact nature of the design also fits seamlessly into the cluttered lifestyle which this youthful generation lead.

What is the perfect accessory for the perfect product? This is the challenge we set ourselves when designing Logitech’s Ultrathin Keyboard Cover - a sleek protective cover with an integrated Bluetooth keyboard and stand.

It was clear that while the touch based interface on the iPad is great for certain tasks, when it comes to typing the experience is just not optimal. We were mindful that any accessory products should be complementary to the core iPad experience and this was our starting point – to design a sleek and stylish typing solution that is as instant and solid as the iPad itself.  Housed in an aluminum cover, the dock and built-in Bluetooth keyboard offer a powerful typing solution that looks and feels great – designed to impress. Clever additions complete the experience - Instant on/off conserves battery power. A simple magnetic clip securely attaches the cover to your iPad. It aligns quickly and easily—just clip and go.

When we were asked to design the first complete physical experience to accompany the new Google TV technology, we faced a unique challenge. How would Logitech Revue users feel about using an entirely new combination of TV, web and apps?

The interaction devices had to be almost ‘invisible’ so that people remained immersed in their Google TV world. Understanding the complete experience was critical. 

In order to design the most intuitive experience, we simultaneously mapped out interactive concept work while developing the Logitech Revue collection of keyboard, set-top box and remote control.  The collection became one of ‘Time’ magazine’s ‘Top Ten products of 2010’ and won the CES ‘Best of Innovations’ award, 2011.

At its best, new technology can evoke a sense of magic. This particular technology liberates the mouse from the desk and enables intuitive cursor control in the air.

The theme of magic permeated our approach to every aspect of the design. The clean black finish, the embedded backlighting that appears when you pick it up, the seamless construction and the translucent on-screen interface – all these elements support the idea of ‘magic’ in the mouse.

The result was a device which embodied Logitech’s engagement with the future of human computer interaction.

The MX Air was featured in the ‘Design and the Elastic Mind’ exhibition at MoMA in New York. The exhibition focused on ‘...designers ability to grasp momentous changes in technology, science and social mores, changes that will demand or reflect major adjustments in human behaviour and convert them into objects and systems that people understand and use’.

Moma Exhibition

How do you differentiate a product category on a heavily competitive shelf space? 

The key is in careful analysis of the marketplace, finding the right areas of opportunity and committing to a vision.

The Air Speaker is faithful to these principles and, as the flagship product for Ultimate Ears’ audio portfolio, it embodies a language and identity that sets the brand apart from its competitors. The identity was derived from a philosophy based on musical instrument design. Anyone who loves music deserves the best listening experience possible. From the intuitive, seamless controls, to the single, sweeping cloth front to the hidden charging dock, the entire user experience was designed to reflect this philosophy.

This product illustrates how we work with our clients to create a vision that is in tune with their brand and is impactful and resonant on the shelf.

How should we define the aesthetic of the Slendertone Face, a product which tones facial muscles reducing fine lines and wrinkles?

Through our research, we discovered that women saw it more as part of their daily beauty regime than as a fitness product. This presented a unique opportunity to position this product in the higher revenue cosmetics aisle rather than alongside the company’s existing body toning products.

We designed the packaging and product messaging to fit the cosmetic market, bringing Slendertone into this sophisticated niche for the first time. Launched in the autumn, Face was a sell-out success in Harrods and other high street retailers and exceeded pre-order expectations for the Holiday Market.

TV browsing has changed. Everything from the TV guide, programme information, meta data and remote control to customising your entertainment system now needs management.

Harmony Link was designed to make controlling them all a lot easier. With it, you can turn your smart phone into a remote control enabling you to search viewings, record programmes and customise your viewing.

We wanted the form to reflect the precious role it plays in the home. We imagined it as a jewel-like object. A sculpture for the living room with a smooth organic shape suggesting simple luxury. We also wanted to create a sense of empowerment and value. This was communicated through every touch point from the user interface on the app right through to product packaging.

The 2011 financial year proved to be a record year for sales of Harmony’s remotes. We are proud of our contribution to this important commercial success.

When a gamer is in the middle of a gaming session nothing else matters. Anything that breaks this connection making them aware of the world outside can be fatal. That’s why complete immersion was our aim when designing the newest additions to Logitech’s G-series gaming gear.

After the massive success of 2010’s award-winning gear - the G35 was the best-selling gaming headset in the U.S while the G15 and G19 were in the top 3 best-selling gaming keyboards in the world - it was a going to be a challenge.

As a result of our intensive research and gamer testing, we positioned all controls on the G700 mouse exactly where they were needed so they could be found ‘blind’ without looking. We applied the same precision to the G510 keyboard layout.  Despite the fact that the G930 headset became wireless and therefore needed a battery, we managed to make it lighter and slimmer so it remained comfortable to wear for longer gaming sessions.

The result was rave reviews, bestselling gaming gear and near invincibility for gamers.

Home baking is traditionally at the heart of family life. The simple pleasures of weighing and mixing and the rituals associated with them became our reference point when designing this baking scale for Terraillon. 

By incorporating additional elements such as a hopper for measuring the ingredients and a bowl for mixing them, we were able to extend the practical experience of baking. 

We didn’t just want to create a technical device but provide a tool that was a joy to use - something that would occupy a special place in the kitchen on baking days and forever be associated with them.