The storyboard was dubbed ‘the fallen’. As the generic keyboard falls from the skies all of the gaming-specific functions grow and build onto its structure creating the ultimate gaming weapon as it crashes to the earth. The trailer then becomes interactive and you can learn about all of the added gaming features.

All movie assets including initial concept, storyboarding, final production and sound design were all created in-house at Design Partners. As was the keyboard design.

See also The ‘Invincible’ Campaign Lab entry.