Capability

Your customers expect a seamless product experience. We have brought together a talented cross-disciplinary team to deliver exemplary products, both digital and physical, that match the needs of future users.

Industrial Design

Industrial Design

Our industrial design approach is based on understanding a brand's potential, ambition and opportunity. We believe in designing the complete experience and have invested in building the talent, expertise and network to support this for over thirty years. Our creative responses are grounded in solid research, communicated with compelling visuals and executed with beautiful craftsmanship.

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Interaction Design

Interaction Design

Our award-winning interaction team create beautiful, compelling digital solutions for mobile, web or integrated human-computer touchpoints. We work in Agile or Lean processes to optimise workflows, enhance usability and deliver intuitive, animate interface designs.

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Experience & Service Design

Experience & Service Design

We live at the intersection of physical and digital experiences. We use proven user experience (UX) techniques to design products, services and outcomes that delight users and build brands. Our in-house, state-of-the-art facility has been built to allow us and our clients to rapidly prototype and test experiences.

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Product Innovation

Product Innovation

Innovation requires a specialist, interdisciplinary approach, where complimentary fields of expertise combine to create successful new solutions. We create, prototype, test and verify these solutions through an iterative development process in our custom-built R&D facility. Creating both digital and physical prototypes fast and early is central to our ethos.

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Visual Communication

Visual Communication

Our visual communication team are experts in graphic identity, print, packaging and particularly in all aspects of the digital product experience. From the start, we focus on your brand. We make sure that everything you see and touch presents your product beautifully and persuasively.

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Roadmap Strategy

Roadmap Strategy

We help our clients build a product roadmap for the future based on innovation, trends and connecting their brand with their customers. With over thirty years designing entire product lines and categories for brands around the world, our team have built a reputation for invigorating categories and bringing lasting value to companies.

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User Research & Ethnography

User Research & Ethnography

In order to uncover fresh insights and rich opportunities, it is critical to see the world through the eyes of your customers. users and your business. Great design starts with this understanding. Conducting user research helps us uncover the real needs of the users and therefore the real value that we can bring. The insights we uncover become cornerstones for exceptional design that resonates with your customers.

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Mechanical Engineering

Mechanical Engineering

Our engineering team’s expertise is fully integrated into the creative process. We innovate with mechanics, materials and miniaturization. We advise on sourcing manufacturing partners and we deliver exact production specifications with state of the art engineering techniques and collaborate closely with clients and vendors right through the design cycle.

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Brand Strategy

Brand Strategy

Our strategy team will imbue in your brand the qualities that will make it exceptional. We capture all that is best about your brand, what you stand for and link that with the needs and aspirations of your audience. We understand business and are experts in connecting brands to customers through Story-Driven product design. We then craft your identity, naming, visual communication and product roadmap to help fuel your commercial success.

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Human Factors Engineering

Human Factors Engineering

Our Human Factors Engineering (HFE) expertise engenders a people-centred approach to new product development. It provides actionable guidelines to designers that encompass the full spectrum of human needs. HFE is the process recommended by regulatory bodies for usability-related risk reduction.

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Usability Testing

Usability Testing

To challenge our own assumptions and observe how designs perform in reality, Design Partners use a range of usability testing techniques. Formative testing is used in during the product development phase to validate solutions and Summative testing is used to validate our design decisions in a realistic setting. Prototypes are tested with real users to understand how our designs match to users’ expectations.

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Design for Manufacture

Design for Manufacture

One of our founding principles is that our work will be efficiently realized. Our engineering tools and working methods are designed to take products and services through to production. We take the product specification directly to the factory floor and supervise its realization through tooling, testing and tuning right up to successful mass production.

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