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13 FebruaryFeb 2015

Advanced Keys IDEAS / Article


Smart Digital Audio

You only need a laptop these days to be able to have a fully functional ‘home studio’. The software nowadays is so advanced that excelling in packages like Ableton Live or Reason is like mastering a musical instrument – you need a certain amount of intuition, practice and talent to produce something beautiful.

Acoustic Digital Transition

Most musicians and producers I know use acoustic instruments as their primary creative instrument and jump between the complex software and clunky control or input surfaces when drafting a demo. Many of the control surfaces are bulky, have after-thought add-ons and open ended features. I would love to own a digital product that captures the sense of escape, reward and bliss I get when creating music with acoustic instruments like a guitar or drum kit. A digital instrument that empowers you to stay in the creative flow.

Stay tuned…

13 Feb 2012
Advanced Keys Music Digital Keyboard instrument Piano



Cormac Ó Conaire

Cormac Ó Conaire is Creative Director at Design Partners. He designs landmark products and experiences for global brands that have resulted in world best-selling products. Known for his multidisciplinary approach, Cormac has been recognised with international accolades in industrial, interaction, digital and strategic design - including iF, RedDot, CES, IDSA, and Good Design Awards.

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13 February Feb 2015