Screwpull Activ-Ball

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Redefining a classic.

A taste of good things to come.

“Redefine our classic corkscrew.” That was the task Screwpull set us. But how best could we help this upmarket brand innovate in a sophisticated way?

Opening a bottle of wine is an occasion. What if, instead of being hidden away in a drawer, the corkscrew could earn pride of place beside the wine?

When we designed the Screwpull Metal Activ-Ball corkscrew, we aimed to make it an object of beauty in its own right. Something that worked smoothly and looked exquisite, meeting the expectations of a top class brand like Le Creuset. The ultimate interface for wine.

The innovative self-pulling design and durable metal alloy construction has since become an award-winning industry icon, capturing the iF design prize when launched in 2006.