When Terraillon asked us to design a filter jug specifically for the French urban market, we discovered that these customers were design-conscious but short of space. They liked filtration jugs that looked good displayed on the table but found them awkward to fit in a fridge
Right from the start, we chose ice cubes as a strong visual reference for fresh, cool water. This inspiration eventually developed into the Arctic jug’s softened cubic shape which makes it ideal to handle while delivering space and volume efficiency.
Arctic has enabled Terraillon to get incremental sales and valuable retail shelf space with a new product that had no direct competitors. Arctic won the Trophees de la Maison prize and subsequently an iF award for its design.